1. After reading the case on pages 103-104 I feel that Zeitland’s desire for change is related to external changes. In our reading, we see that some of the external task environment is made up of things like its suppliers, the wants/needs/desires of the customers, competitors, and the younger labor market. This company also includes an internal environment which consists of its satisfied or dissatisfied employees, management, and its corporate culture. As with any company Zeitland and Wheeling need to be able to adjust to the constantly changing environment and make the changes beneficial to everyone
