What Does It Add Value? Essay

1548 Words Oct 9th, 2015 null Page
If you publish great content and no one reads it, does it add value?

Probably not.

Distribution is key to maximizing the impact of your content and increasing brand awareness. However, most companies fail to create effective distribution channels.

According to the Altimeter Group, “53% of marketers think distribution is a top need but only 26% currently invest in it.”

Whether you want to boost website traffic or grow your email list, expanding content reach is critical to engage your audiences.

Building strategic alliances offers your business the opportunity to influence potential consumers. It also helps your team save time and valuable resources.

Here’s how to foster worthwhile partnerships for content amplification.

Explore The Benefits
In content marketing, most organizations map out content creation from beginning to end. They spend countless hours writing blog posts and producing high-quality videos. Yet, these same teams remain stuck in a rut when it’s time to promote their work.

Research shows that effective “content marketing produces 3 times more leads per dollar.” So, having no distribution strategy affects your bottom line.

If you’re wondering how to track your current progress, look at the infographic below.


Content amplification helps get your brand noticed. It enables you to reach your ideal customer and drive readers directly to your website.

When consumers are familiar with your brand, they will remember your products and…

Related Documents