After reviewing the four (4) types of positivist qualitative research design ( ground theory, ethnography, case study, and phenomenology), this study adapted the phenomenological approach as it attempts to capture information from people’s (farmers and extension agents) experience through descriptive analysis. It studies how people appear to cognisance or acquire in experience, and not how they are in themselves, regardless of the possibility that it is realised that the given contains more than or is not the same as what is introduced. For instance, a cocoa farmer may experience fear for months or years after the infestation of cocoa pod borer (CPB), even when no apparent danger exists. What does this fear mean? Where does it originate from?
