WGU VZT1 Essay

2673 Words Mar 29th, 2015 11 Pages
Company G
3-Year Marketing Plan
Assessment Code: VZT1

Table of Contents
Introduction 3
Mission Statement 3
Product Description and Classification 3
Consumer Product Classification 3
Target Market 4
Competitive Situation Analysis 4
Analysis of Competition using Porter’s 5 Forces Model 4
SWOT Analysis 6
Strengths 6
Weaknesses 6
Opportunities 7
Threats 7
Market Objectives 7
Product Objective 7
Price Objective 7
Place Objective 7
Promotion Objective 8
Marketing Strategies 8
Product Strategies 8
Price Strategies 8
Place Strategies 8
Promotion Strategies 8
Tactics and Action Plan 9
Product Action Plan 9
Price Action Plan 9
Place Action Plan 9
Promotion Action Plan 9
Monitoring Procedures 10

Introduction In order that we continue our
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This represents a 10 percent addition to their offering. The main customers for Vendor A is the Armed forces, who buy heat sensing devices for airplanes, tanks, and vision goggles for ground troops. They do not have the infrastructure to build a product such as ours. They would not take on the capital expense to enter this type of manufacturing. They do not have any retail, on-line, distribution experience, or presence. Vendor B who supplies us with the stainless steel blades are in a similar situation. Their main customer is the medical, surgical industry. Vendor B manufacturers high end surgical blades, knives, as well as blades for men’s razor blades. Our product represents a new product in between in quality. It is not significant enough for Vendor B to start an entirely new type of product for them

Threat from Substitutes
In the current market, there are threats from substitutes.
People not using our product can use manual nail clippers, grinders, or pay someone else to trim their pets’ nails.
The threat to us does not exist. All pet owners are currently using one of these venues today. With the quality, ease of use, time and money savings, and cruelty free aspect of our trimmer, virtually nobody will revert to these substitutes.
SWOT Analysis
Before we risk our profits or our brand value, we took a critical look both internally, and externally. The intent is to consider how we can leverage the positives, improve on our weaknesses and prepare for

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