o It is being seen that the people responsible or part of various animal welfare groups are increasingly buying out stocks of food and beverages companies in substantial amount. This is being done, to influence the companies in following proper methods and techniques while slaughtering animals and other such animal rights issues. Kraft needs to wary of these phenomena, otherwise any wrong move in these direction might wreak havoc for the company
Economic
• Interest rate o Companies are looking for financing to bolster their growth, and they are looking for raising capital at a lower interest rate. They are also looking into the BRICS countries for the same, as it also provides them an opportunity
• Level of inflation o Increase in inflation leads to the increase in the prices of the raw …show more content…
Heinz, Oscar, Kraft, Mayer & Philadelphia and other such well-known brands will lead to creating synergies and scope for innovation. The complementary nature of the brands will also strengthen the brands and create a stronger hold in the market. The merger would mean they will have 8 $1 + billion brands and 5 $1 billion-$500 million brands. This will provide them a strong platform to make the company more relevant and would provide it an unprecedented opportunity to grow further.
• Overseas Footprint
The merger will allow Kraft, one of the biggest players in the North American market to have market presence outside North America. This will lead them to serve and become leading global brand. And it will allow Heinz, to become stronger in North America, where the merger will lead them to become the third largest purely in terms of sales volume, only behind PepsiCo. and Nestle. Hence the merger would create in capturing new markets for both the players, creating a greater synergy.
• Synergy: Growth and
Economic
• Interest rate o Companies are looking for financing to bolster their growth, and they are looking for raising capital at a lower interest rate. They are also looking into the BRICS countries for the same, as it also provides them an opportunity
• Level of inflation o Increase in inflation leads to the increase in the prices of the raw …show more content…
Heinz, Oscar, Kraft, Mayer & Philadelphia and other such well-known brands will lead to creating synergies and scope for innovation. The complementary nature of the brands will also strengthen the brands and create a stronger hold in the market. The merger would mean they will have 8 $1 + billion brands and 5 $1 billion-$500 million brands. This will provide them a strong platform to make the company more relevant and would provide it an unprecedented opportunity to grow further.
• Overseas Footprint
The merger will allow Kraft, one of the biggest players in the North American market to have market presence outside North America. This will lead them to serve and become leading global brand. And it will allow Heinz, to become stronger in North America, where the merger will lead them to become the third largest purely in terms of sales volume, only behind PepsiCo. and Nestle. Hence the merger would create in capturing new markets for both the players, creating a greater synergy.
• Synergy: Growth and