This article relates to chapter two and three because it pertains to customers’ expectations and perceptions of service marketers. There are many different ways Service Marketers Influence Customers expectations. Customers expect businesses to be honest especially when dealing with their financials. Some of those influences pertain to the customers’ needs, feelings and word of mouth. Wells Fargo suffered and now trying to recover from their account scandal has seen some rifts in their profits. The outcome of Wells Fargo scandal has caused their loyal customers to remain with them while others have jumped shipped. Quality service is important to Service Marketers because it plays a huge impact on profits and growth. Consumers response to dishonesty
