Week 1 RSCH 8300 Essays

845 Words Nov 21st, 2014 4 Pages
Week 1 Initial post
Comparing Qualitative and Quantitative Approaches
Researchers often times are faced with the decision of choosing a methodology of research; either Quantitative or Qualitative that they think best fits their study and objectives. This choice is guarded by the topic of study, the advantages and disadvantages, and the strengths and weaknesses of using either one or the other type of the methodologies.
Researchers are sometimes using Quantitative and Qualitative research methodologies interchangeably, or all three of the methodologies including the mixed approach, Creswell (2009). However, the most distinctive differences between the two is the application used, or the design, using words for qualitative analysis, and
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181-184).
Quantitative Research on the other hand is used to quantify the problem, the method of generating numerical data that can be transformed into useable statistics, to quantify attitudes, behaviors, opinions, and other defined variables, and is used to generalize results from a larger sample population. This type of research methodology also uses measurable data collected in a more structured way, than the qualitative method to formulate facts and uncover patterns in research.
Qualitative data collection methods include surveys through online, paper, mobile, interviews like face-to-face, telephone etc.
An example of the quantitative research methodology is an experimental research where the researcher is deliberately able to manipulate or change one or more processes, factors, or variables, to effect and observe the changes brought about by the manipulation of one or more response variables. However, both the quantitative and the qualitative research methods collect data through direct observations and interviews. The difference as described by Lichtman (2006) is that, quantitative data is collected through surveys in a fundamentally structured way and has a larger sample size than the qualitative research methodology. While the qualitative research is used to understand

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