Vzt1 Essay

1910 Words Mar 12th, 2014 8 Pages
Company G
3-Year Marketing Plan
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Table of Contents

Introduction 3
Mission Statement 3
Product Description and Classification 3
Consumer Product Classification 3
Target Market 3
Competitive Situation Analysis 3
Analysis of Competition using Porter’s 5 Forces Model 3
SWOT Analysis 4
Strengths 5
Weaknesses 5
Opportunities 5
Threats 5
Market Objectives 6
Product Objective 6
Price Objective 6
Place Objective 6
Promotion Objective 6
Marketing Strategies 7
Product Strategies 7
Price Strategies 7
Place Strategies 7
Promotion Strategies 7
Tactics and Action Plan 7
Product Action Plan 8
Price Action Plan 8
Place Action Plan 8
Promotion Action
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Also consider how the Internet impacts this.
Threat from Suppliers As you discover what this is, discuss the possible threat from suppliers to Company G. Are there few or many? How does that impact Company G’s ability to continue delivering product at a reasonable price? Also consider how the Internet impacts this.
Threat from Substitutes As you discover what this is, discuss the possible threat from substitute products. Depending on your product, there may or may not be direct substitutes. Before your product came out, however, how did consumers solve the problem? What other alternatives do they have? Also consider how the Internet impacts this.
SWOT Analysis
In this first paragraph, please introduce the SWOT analysis. For more information, see the recommended text, index topic “SWOT analysis.” This section is laid out to summarize the analysis in a table, and is then followed by more detailed explanations of each item. Please see specific instructions in the four sections below the table.
STRENGTHS *indicates core competency
• Strength 1*
• Strength 2*
• Strength 3 WEAKNESSES
• Weakness 1
• Weakness 2
• Weakness 3
OPPORTUNITIES
• Opportunity 1
• Opportunity 2
• Opportunity 3 THREATS
• Threat 1
• Threat 2
• Threat 3

Strengths
The task instruction is: Describe 3 of Company G’s strengths related to the new product, product line or marketing plan. Support your choice of each of these elements as strengths. Identify the…

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