Vision And Mission Statement For Employees Essay

829 Words Oct 19th, 2016 4 Pages
Introduction If an organization wishes to be successful, its vision and mission statement must clearly define and communicate the business strategy in a way that can be easily understood by the employees. Vision is perceived as a mental picture that an organization wants to create in its best possible future and mission statement defines the space in which the organization will create the strategy (Bryce, Dyer, Godfrey & Jensen, 2016). In 2010, TTC disclosed a comprehensive corporate plan aiming to overhaul all aspect of the organizational operations within a 5-year time frame. The Five-Year Corporate Plan 2013-2017 outlines strategic objectives and core strategies with the focus on delivering quality excellence along the value chain and modernizing the transit system to meet the demands of the growing population (“Toronto Transit Commission,” 2010, p. 1). The purpose of this paper is to examine the role and significance of vision and mission statement for the employees in achieving the desired strategic objectives. This paper discusses the challenges that TTC has been facing and how vision and mission statement can help the employees to align their performance with the organization’s long-term goals. To detect the emerging trends in the transit industry the paper also briefly compares the vision and mission statements of two other transit organizations- TransLink and YRT/Viva. The insights drawn from the comparative analysis are used to support the recommendations that can…

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