Essay about Use Of Furniture And Interior Design

1247 Words Jan 24th, 2016 null Page
Accent chairs are already popular in Switzerland because giants like IKEA and Bogen33 and plenty of SKU in the accent chair and armchair department. Our target market are businesses such as hotels, bars, lounges, and clinics. Customers will only buy one of our products once, maybe twice ever. This is because furniture doesn’t expire or get outdated like food or technology. Although one customer can come in and buy several chairs, that’s probably the only time we will sell to that customer. While sporting goods might be heavily related to the climate of the country, furniture has no correlation with the climate. Switzerland is much like Canada is respect to the style of furniture and interior design. We will come into the market with a lower price so that we can have an advantage over the other companies there. Furniture has no real ongoing customers; there’s no need for installation, not much for repairs and there are very little returning customers. For this reason the furniture market is very simple; you come in buy a couch, pay for shipping and put it down in your house. We should send a couple hundred of accent chairs overseas, as the volume of sales in furniture is not very large as it is expensive and usually a onetime purchase. There will be higher taxes as we are a foreign company selling in
Switzerland, but there are no quotas imposed by the government on furniture pieces. Furniture pieces are one of the few things that are the same every in the world; a…

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