Essay about Usa Today Swot Analysis

1693 Words Jun 1st, 2013 7 Pages
USA Today has long been one of the nation’s leading newspapers. It started in 1982 and quickly became very popular because of its new format, colorful pictures and charts, and condensed articles. The paper targeted a different demographic than its predecessors and was able to get more people interested in newspapers than had previously been. USA today grew quickly and appealed to many different age groups because of their attention to not only the current issues but also celebrity news and a strong sports section. When technology began to boom and more people began to get their news from the internet or mobile devices, USA today began to see a decline in revenue and growth as did every other newspaper. They had to begin to focus on …show more content…
They can no longer depend on their printed publications to carry them. They would need to develop some strategic partnerships to help them continue to grow and thrive. The SWOT implications that USA Today has are the weaknesses of depending too heavily on the publication division as well as the threats of its competitors and the focus on a market of people that are not going to be able to provide longevity to the paper in the future. USA Today must turn its attention to its opportunities. The opportunity to be able to shift its focus off of the baby boomers and towards a younger demographic is going to be key. Currently, the age of people buying actual newspapers are from about age 50-70. This will not always be the case. As the new generations begin to age that are not currently buying the papers, the newspaper companies must grow with them and provide the news and other publications on the media channels that this demographic is using. The younger demographics use the internet and their mobile devices to get the news. Soon, printed media will be a thing of the past. It is evident just by looking around. More and more publishing companies are closing since Ipads and kindles have become increasingly popular. USA Today must grow and change as well or they will become a thing of the past with such a heavy focus on publication. USA today can leverage its ability to provide popular and condensed articles to the younger demographic. This will keep

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