Trap-Ease America Essay
Case Study on: Trap-Ease America
Md. Anamul Haque Rubai
East West University, Dhaka.
Abdul Wahed Saad Mahmud
ID No: 2008-2-10-245 ID No: 2008-2-10-186 Hasibul Alam Jahid Bin Islam
ID No: 2008-2-10-169 ID No: 2008-2-10-083 Fahmid Khan
ID No: 2008-2-10-178
Bachelor of Business Administration
Objective of this Case Study
There are some objectives of this case study. Such as,
• Know the history of Trap Ease.
• Sought outing the problems.
• To find out target market.
• …show more content…
Currently it seems that the company is more product-focused than market-focused. Therefore, Trap-Ease would likely come up with a mission statement along the lines of: “We sell innovative mousetraps, unlike any you’ve seen before.” Understanding the need to be realistic, specific, market-oriented, market-environment fitted, distinctive and motivating, and our mission statement would be: “We provide clean, humane, safe yet effective, simple but innovative, solutions to indoor rodent intrusion.” If the company were to expand into other consumer markets or diversify into other products, the mission statement should be modified accordingly.