Toyota Case Analysis

874 Words 4 Pages
In 28 August 1937, a Japanese automotive manufacturer was founded – Toyota. Sakichi Toyoda was the founder of Toyota Company. Before Toyota was founded, the Japanese based on imported trucks during the war in Manchuria. During the era of Great Depression, Japanese realised that local production would reduce costs, provide jobs, and brings up the country’s economy. By 1936, just after the first Toyoda vehicles was produced, Japan authority restrict that any car dealer in the country needed to have a majority of Japanese stockholders. It had almost stopped all import cars in Japan. (Anon, 2010)
In December 1945, United States military licensed Toyota to start up production. Toyota Motor Corporation had learned from the American, which worked to make improvement and employee
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The company also benefited from its organizational culture, which is strong employees support in problem solving. The characteristics of Toyota’s organizational culture are divided into 4 aspects, which is continuous improvement (kaizen), quality, secrecy and teamwork. (Meyer, Sept 2015)

Toyota Mission Statement:
• Provide world-class safety to protect the lives of customers.
• Provide optimization of energy/infrastructure to local communities.
• Put high priority on safety and promote product development with the ultimate goal of “completely eliminating traffic casualties”.
• Deliver cars that stimulate and even inspire, and earn smiles from our customers.
• Contribute to economic development of local communities with R&D operations functioning effectively in each region.
Toyota Vision Statement:
To lead the way to the future of mobility, enriching lives around the world with the safest and most responsible ways of moving people. Through the commitment to quality, constant innovation and respect for the planet, Toyota aim to exceed expectations and be rewarded with a

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