Tourism Industry Essay

5379 Words Apr 23rd, 2011 22 Pages
Challenges and Strategies – Enhancing Competitiveness of Indian Tourism Industry
Anurag Dugar* Competitiveness is a comparative concept, primarily applicable at the company or firm level (McFetridge, 1995) and indicates towards its willingness and ability to compete in a given market, but the contemporary usage of this term has extended its traditional meaning to new dimensions. However, for one school of thought, competitiveness is equally applicable to all business enterprises, levels of government and nonprofit agencies and workers of the postmodern nation state. (Hillman C. H. 1992), but for another the underlying premise for competitiveness is - ‘firms compete, and not nations’, for example, according to Krugman - "The world's
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Tourism Industry is primarily service-oriented, people-based industry, in a largely seasonal business providing a wide range of services to ‘tourists’, often on 24X7 basis. It is unique because - 1) it is not a single, definable industry, instead it is made up of businesses and organizations belonging to various other industries and sectors and, 2) the interplay of all of these (businesses and organizations), when properly aligned, gives rise to Tourism Industry’s ultimate product ‘the travel experience’. Structure of Tourism Industry – a commonly held misconception is that tourism industry is made up of little more than hotels and motels, but in reality, it is much larger than that. However, a large part of tourism industry is a combination of Hospitality (a combination of businesses related to accommodation and dining) and Travel Industry (businesses providing transportation services (to tourists) through different modes). Other than these, there are numerous other businesses, which offer their services and products to the tourists and form a ‘part’ of the tourism industry. The chart given below indicates the vast and complex structure of Tourism Industry -

*Jaipur Engineering College and Research Centre, School of Management, Jaipur

IIMK

IIML

Components of Tourism Industry
ACCOMODATION

• • • • • • • • • • • • • • • • • • • • • • • • • •

Hotels & Motels Appartments Camps

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