Major Assignment
Part 1
10/26/2014
Shi Yun Zeng 823020797
Contents
Situation Analysis…………………………………………………………………………………………………………1
Internal Analysis……………………………………………………………………………………………………………2
External Analysis……………………………………………………………………………………………………………3
SWOT Analysis……………………………………………………………………………………………………………….4
Competitive Product………………………………………………………………………………………………………5-8
a) Internal Analysis
-Company profile
Senior Tours Canada as one of the Canadian tour service providers, they are aim to provide the high quality worldwide group tours service to senior traveller since 1975. This company is composed by a team of professionals, with nearly 200 employees. …show more content…
The travel agencies market has $34bn revenue in 2014; the annual growth rate from2009-2014 is 1.2%. As economy turns to better performance, the demand of travel market will increase and continual growth for the whole industry. The internet technology also helps to dive the travel market growth since more and more customer use internet as their source when they choose tourism agency. According to the research, there are11,992 businesses in the travel agency market, which has significant increased compare to the past . -Market
According to the Canadian tourism service market report , the spending on tourism service by Canadian compare to International is 81%: 19%. More Canadians are willing to spend on travel. Moreover, the report shows that Canadian travellers tend to spend on Domestic tourism than international tourism. In addition, the increasing of international visitors will help the growth of Canadian tourism market, and encourage more business enter the market. The report also mention about the “high-yield visitors”-who are the potential customers for the Canadian travel and tourism market. - Climate or
Part 1
10/26/2014
Shi Yun Zeng 823020797
Contents
Situation Analysis…………………………………………………………………………………………………………1
Internal Analysis……………………………………………………………………………………………………………2
External Analysis……………………………………………………………………………………………………………3
SWOT Analysis……………………………………………………………………………………………………………….4
Competitive Product………………………………………………………………………………………………………5-8
a) Internal Analysis
-Company profile
Senior Tours Canada as one of the Canadian tour service providers, they are aim to provide the high quality worldwide group tours service to senior traveller since 1975. This company is composed by a team of professionals, with nearly 200 employees. …show more content…
The travel agencies market has $34bn revenue in 2014; the annual growth rate from2009-2014 is 1.2%. As economy turns to better performance, the demand of travel market will increase and continual growth for the whole industry. The internet technology also helps to dive the travel market growth since more and more customer use internet as their source when they choose tourism agency. According to the research, there are11,992 businesses in the travel agency market, which has significant increased compare to the past . -Market
According to the Canadian tourism service market report , the spending on tourism service by Canadian compare to International is 81%: 19%. More Canadians are willing to spend on travel. Moreover, the report shows that Canadian travellers tend to spend on Domestic tourism than international tourism. In addition, the increasing of international visitors will help the growth of Canadian tourism market, and encourage more business enter the market. The report also mention about the “high-yield visitors”-who are the potential customers for the Canadian travel and tourism market. - Climate or