Essay On Tobacco Advertising

Tobacco has been growing wild in America, it has been around for centuries. Tobacco became increasingly popular with the arrival of the Europeans by whom heavily traded in return for other goods. In the early 1960s the United States Surgeon General’s Report on Smoking and Health began suggesting the relationship between smoking and cancer, and later confirmed its suggestions in the 1980s. Tobacco advertisements in the 1960s did not have any kind of warning sign to alert the consumers of the health risks it causes. While in the 1950s and 1960s tobacco was said to be healthy for humans, appealing the need for affiliation or to feel included in a group. The need for guidance was also used as it was offered as a health benefit. Progressing into …show more content…
The ad for the 1950s has a lady in an elegant dress and at the top, in big bold letters there is a statement, “More people smoke Camels” indicating that one can be a part of this cool and elegant group of people. The 1960s ad has a couple in a boat dressed attractively, enjoying their cool and refreshing Newport cigarettes. Jib Fowles is an author who has written numerous articles and books, one of them being “Advertising’s Fifteen Basic Appeals” in this article Fowles explains need for affiliation stating, “to draw near and enjoyable cooperate or reciprocate with another; to please and win affection of another; to adhere and remain loyal to a friend” …show more content…
Yet, modern technology today has manufactured an electronic noncombustible tobacco product that is said to be healthier than a cigarette. The advertisements for the 1950s and 1960s successfully convinced people that cigarettes were good for ones health. Until we entered the 1980s when research was found that cigarettes could cause lung cancer, sooner or later leading to death. Today, cigarette companies do not advertise as much as they used to in the 1950s, 1960s, and 1970s instead, these companies sales are rapidly