The Role Of Media Concentration On The Public Sphere And Public Interest By Promoting Privatization And Profit

829 Words Nov 15th, 2016 4 Pages
Defining Media Concertation
The Neoliberal society threatens the public sphere and public interest by promoting privatization and profit. This equates to media concentration because companies develop strategic pressure to merge and integrate to ensure a broad place in the market. Media concentration has risen to unmatched levels. Only a few sources disperse the majority of mediain . Companies can have a presence across many platforms by having access to production and distribution process of content. In the United States, 50 major media companies in 1983 have since then been consolidated into merely five major corporations (Shade & Lithgow, 2013). In only twenty-one years, diverse media has been compromised by six American companies. 21st Century Fox/News Corp , Disney, Viacom, Time Warner, Comcast and CBS are the six companies that compose 90% of what Americans read, watch and listen to daily (Lutz, 2012). Horizontal media concentration is when a company’s integrate across different industries into a different business or non-media company (Shah, 2012). Vertical concentration of ownership refers to cross-media ownership where one entity controls the programming production and distributing services (Shade & Lithgow, 2013). Vertical integration was prohibited by the government (Shah, 2012). In the U.S, the Federal Communication Commission (FCC) instilled policies to preserve the plurality in the media (Horwitz, 2005). Traditionally the commission had policies that prohibited…

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