Essay on The Red Nosed Reindeer, By Montgomery Ward

1143 Words Dec 5th, 2016 5 Pages
However endearing the story of Rudolph the Red-Nosed Reindeer is, it is a story that blatantly captures a moment in time of palpable prejudices and inequality. Written by Montgomery Ward department store to sell appliances in 1939, it is a testament to what conditions were socially accepted as normal during that time period. Released as a movie in 1964, this story has an explicit lens of bigotry, inequality, and the importance of conforming to society.
From the beginning of the movie with the birth of Rudolph and the discovery of his bright red nose, he was demeaned. Mrs. Donner states we will “simply have to overlook it”, and perhaps “he’ll outgrow it”, Santa sadly retorts “let’s hope so if he hopes to make the sleigh team”. Donner insists they hide the nose so Rudolph will be “a normal buck.” and refers to Rudolph’s nose as a “non-conformity.” They are quick to disguise Rudolph’s nose and hide the truth in order to fit into the social norm. Rudolph’s red nose was so shunned by his father, Donner told him that wearing an uncomfortable wrapping over his nose was “more important than comfort; self-respect, you’ll fit in! Santa can’t object to you now.” His father was so blinded by conformity and race that fitting in meant self-respect. Rudolph’s nose itself was only accepted when it became useful Santa. “I knew that nose would be useful someday, I knew it”, his father proudly says. They never accepted Rudolph for who he was until his non-conformity severed a purpose for the…

Related Documents