Gilead HIV Advertisement Analysis

Gilead HIV advertisement in Times magazine of March 7,2016, displays a young very attractive male who 's dressed in causal clothing who 's seem to be catching a bus or some kind of public transportation. It shows the background completely blurred and him the main focus of the photo. There’s writing over his torso area, the first line is in red writing in a block letter type of format, then the second line is in a regular white writing. The Third line of writng is in bold, emphasizing that TODAY is an important key term; then the last line is smaller text then the others to give you an option. There is also a box frame all around the advertisement and a small opening where the website is at, to get more information. At first glance HIV is not seem to be the main focus of the advertisement, the attractive gentleman is. Who seems to be an average everyday casual guy, just like everybody else; he rides the bus, he dresses casually, just like everyone else. HIV advertisements typically have an upset person, a horrifying statistic, or a horrifying needle to scare you into being safer, however this advertisement is showing you a pleasing eye candy …show more content…
They knew that the scary image wouldn’t appeal to the eye of the targeted audience, so they went about it with an eye catching image. They started with a handsome young man pulling in young women who find him attractive. However they do this because they are trying to tell the reader that even though he 's attractive he has another side to him, his looks can be deceiving and he could pull you in, nonetheless you have no acknowledgement that he is HIV positive. They used these types tactics because HIV can get anyone who 's not careful and or safe about it. It’s a friendly reminder that we all should be aware of who we have intercourse with and we should always be responsible and be