I believe one of the biggest reasons as to why emotionally-based arguments are more persuasive to us because we can relate to it more. Everyone have faced a difficult situations in their life before that they used to define themselves. For example, people who have been in the military will define themselves as soldiers or veterans, people who grew up in poverty will define themselves as lower class citizen. When people look at a logically reasoned argument, they could understand the points that the arguers is making. However, they may not have been through the same experience as the arguers, as a result, it is more difficult to connect to the point the arguers is making on an emotional level. On the other hand, an emotional argument can appeal
