Effect Of Social Media On Sports

2075 Words 8 Pages
CONTENTS PAGE
Sub-headings
I. Introduction 2
 Purpose
 Thesis
 Premise of the outcome
II. Performance and psychological 2
1.1 Challenging performance
1.2 Mental energy
1.3 Coming of age
III. Communication 3
2.1 Sports communication
2.2 Bridging the gap
IV. Identity 4
3.1 Commodification of sports by the media
3.2 Integration of media in sports
3.3 Socialization of media-sport industry
V. Media benefits 6
4.1 Effective ways of using social media for sports
Summary 7 Reference

Introduction
The research topic that has been established is to explore the effects of social media and traditional media on the physical and psychological wellbeing of athletes. There is no denying the impact that Social media has on our culture and on industries
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It can be defined as the process in which a sport endeavour share symbols as they create meaning through interaction (Pedersen, Miloch and Laucella (2011). Social media platforms provide a highly accessible communications medium for sports administrators, fans, athletes, coaches and educators alike. Given the decline of traditional media, online media is becoming ever more important and provides sports organizations with broader opportunities.
Sports communication is a dynamic practice that encompasses many functions within the sports industry from branding, reputation management, customer service to sales, marketing and sponsorship. Core efforts to provide an emotional connection to understand, interpret, and identify with sports, specifically on behalf of an individual player, team or league. To captivate interest, to imprint the sports brand’s identity for impression, to humanize the sports brand, to encourage and identify with the sports brand and feel a personal connection with the participants, and to place the outcomes of competition in more than just a winning context. These strategic objectives are critical in relating with stakeholders, sparking interest, continually building the fan base, and retaining the current fan base. (Rein, Kotler & Shields, 2006). This allows for a unique, lasting impression on stakeholders
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Media producers have a specific intended effect with their programming and the messages contained within the programming, to which audience may react with judgement that does not necessarily coincide with the intentions of the producers. Relationship between sport fan, media representations of sport and consumption of sport through the media, potentially contradictory processes involving individualization (Elliot and Lemert, 2006). Individually, the fan may be part of a bigger collective, or of an imagined community (Anderson, 1991) and with the emergence of online technologies, there is now the possibility for people to interact with each other, even when physically isolated (Smith and Westerbeek,

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