Standing for the national anthem is merely an obligation for some while others symbolize and associate it with the sacrifices of the lives lost men and women in service, have put in creating the country we live in. As for Colin Kaepernick, the quarterback of the 49ers, standing for the national anthem represents the idea that the individual takes pride in their country. And, so, Kaepernick chose to “take a stand by kneeling” (Witts) to express his beliefs, create awareness, and protest (Fig. 1). However, his message was misinterpreted by many viewers and took it as him disrespecting veterans and their service to this country. This misinterpretation can be explained by Stuart Hall’s circuit model, a cycle that starts with production and continues to circulation, consumption, and reproduction.…