All advertisers know that to sell products to the public they have to appeal to them in some way. Most of mass media in today’s society runs on the premise that sex sells, and that is what is clearly portrayed. The America Psychological Association says that “’Throughout U.S. culture, and particularly in mainstream media, women and girls are depicted in a sexualizing manner’” (qtd. in Ingroa 17). These depictions can be seen in nearly every medium, including television commercials, music videos, magazines, and prime time television programs” (Ingroa 17). The thing is that this media is available to all, no matter of age, gender, culture, “and socioeconomic backgrounds, [they] are [all] affected by mass media” (Ingroa 3). This causes a problem
…show more content…
Advertisers teach girls that they have to try to emulate, and strive to be like these objectified models, which is unattainable. The models themselves don’t truly look the way they appear in the advertisements. Their pictures get photoshopped and manipulated to look like their bodies and faces were pure perfection. The deciphering of this fantasy that the advertisers are painting from reality is why young girls fall victim to these hypersexualized messages. While they show these hypersexualized images of girls they promote products for self-changing or the advancement for example during “[an airing of] Pretty Little Liars and True Life [they] encourage girls to focus on beauty through using products. The theme song of Pretty Little Liars shows a girl putting on mascara, lip-gloss, and high heels, painting her nails and curling her hair,” and then during the commercial breaks they would show commercials for makeup, creams and beauty enhancers (Prizmich …show more content…
They learn about the “Sexual objectification of women [which] involves basing women’s primary value on their sexual appeal to men, and defining appeal based on narrow standards of attractiveness”, and that is what the victims—the young girls are being taught (Ingroa 16). They are taught that to get places in life they have to look a certain way, act and dress a certain way. The media has spread this idea that a women’s personality means nothing and that the only thing to care about is female physical
Advertisers teach girls that they have to try to emulate, and strive to be like these objectified models, which is unattainable. The models themselves don’t truly look the way they appear in the advertisements. Their pictures get photoshopped and manipulated to look like their bodies and faces were pure perfection. The deciphering of this fantasy that the advertisers are painting from reality is why young girls fall victim to these hypersexualized messages. While they show these hypersexualized images of girls they promote products for self-changing or the advancement for example during “[an airing of] Pretty Little Liars and True Life [they] encourage girls to focus on beauty through using products. The theme song of Pretty Little Liars shows a girl putting on mascara, lip-gloss, and high heels, painting her nails and curling her hair,” and then during the commercial breaks they would show commercials for makeup, creams and beauty enhancers (Prizmich …show more content…
They learn about the “Sexual objectification of women [which] involves basing women’s primary value on their sexual appeal to men, and defining appeal based on narrow standards of attractiveness”, and that is what the victims—the young girls are being taught (Ingroa 16). They are taught that to get places in life they have to look a certain way, act and dress a certain way. The media has spread this idea that a women’s personality means nothing and that the only thing to care about is female physical