The Media And Its Effect On The Public Opinion Essay

1272 Words Nov 15th, 2015 null Page
The media has a significant purpose in the shaping of the public opinion. In politics, for instance, it is a critical component since candidates seeking elective posts often know the influence that the media holds especially in campaign rallies. That is why statistics shows that candidates usually win the US presidential elections with a robust media mechanism in place because the media builds the reputation and the public image of the contestant. In the absence of the media, a majority of individuals would remain uninformed (Eissler, Russell, & Jones, 2014). Every time, millions of activities that occur are reported over TVs, radios, magazines and newspapers hence the media constantly updating the citizens. In many government structures, the three branches of government are usually the executive, judiciary and the legislature. However, the media is seen as the 4th government branch since it informs the citizens about the activities of the three government branches and shapes public opinion.
The claim that the media is the 4th government is based on its acts as a watchdog of the other three branches of government. Similar to the other branches that have a system of checks and balances, the media through its watchdog function ensures that the citizens remain knowledgeable of the activities of the government. Most of the media houses are an independent and report on the positive and negative actions undertaken by the government in power. In the absence of the media, almost all…

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