The Media: Your New Mirror In advertising and social media, body image has now made women more self-conscious of their bodies. Women feel the need to look pretty for the opinion and compliments of society as a whole, not just a few people or a loved one. Advertisements use Photoshop and airbrushing to make a model look perfect. Over time the way society perceives women as beautiful has changed drastically. The most popular looks through the years have been corsets for a tiny waist, womanly curves like Marilyn Monroe, and now extremely thin supermodels have claimed the spotlight for the ideal body type in the public 's eye. The new standard of beauty is that women have to be thin to be beautiful. This has caused an increase of depression,
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Even on social media sites people have in their minds that being thin is the ideal body type or image. Mainly, teenagers are being affected by this onslaught of seeing their peers or celebrities talk and praise a model who is a size zero. Specifically, a point that is often overlooked is that "social media is becoming the most potent forces affecting the self-esteem of teenagers” (Clemenson). Teenagers in this generation are always on social media and see comments about how thin someone is or how beautiful a person is because of his or her body type. Teenagers are easily influenced by their peers and if they always see that thinner looking people getting complimented on their figure then they would want that type of body also. Most of the time teenagers cannot achieve such body types because of school work and end up being more self-conscious of their bodies. Teens can be easily persuaded into thinking that being a size zero is something that everyone should want and anything else is undesirable. Women who have social media also face this burden. They are also known to be unsatisfied with their body types because of the images that are being shown to them. In a survey from the NEDA (National Eating Disorder Association), “80 percent of women are unhappy with their appearance and approximately 45 percent are dieting” (Chittom and …show more content…
The negative body image being given off is unhealthy and contributes to low self-esteem, depression, and eating disorders. With the increase of advertisements using only thin supermodels that are not in the standards of American women, there will be more women with eating disorders, low self-esteem, and depression. Social media also contributes to the thin body image and makes women feel more self-conscious of their bodies because they feel inadequate compared to others whose bodies look like supermodels. Because of this I highly urge you to contact major advertising agencies such as 360i, Oglivy & Mather, and IDEO. You can contact 360i at press@360i.com, (888) 360-9630, and at their office in Los Angeles 2700 Pennsylvania Avenue Floor 2 Santa Monica, CA 90404. The contact information for Oglivy & Mather is +1 (310) 280-2200 ask for Michael Dobak and their address 12180 Millennium Drive, Suite 440, Playa Vista, CA 90094. The media contact of IDEO in North America is Tessa Ricci at +1 (650) 289-3695, Pier 28 Annex, The Embarcadero, San Francisco, CA 94105. By contacting these agencies and telling those to equally represent all the different body types that women have will produce a healthier body image. It is extremely important to get the message across to advertisers that the images they produce affect women and
Even on social media sites people have in their minds that being thin is the ideal body type or image. Mainly, teenagers are being affected by this onslaught of seeing their peers or celebrities talk and praise a model who is a size zero. Specifically, a point that is often overlooked is that "social media is becoming the most potent forces affecting the self-esteem of teenagers” (Clemenson). Teenagers in this generation are always on social media and see comments about how thin someone is or how beautiful a person is because of his or her body type. Teenagers are easily influenced by their peers and if they always see that thinner looking people getting complimented on their figure then they would want that type of body also. Most of the time teenagers cannot achieve such body types because of school work and end up being more self-conscious of their bodies. Teens can be easily persuaded into thinking that being a size zero is something that everyone should want and anything else is undesirable. Women who have social media also face this burden. They are also known to be unsatisfied with their body types because of the images that are being shown to them. In a survey from the NEDA (National Eating Disorder Association), “80 percent of women are unhappy with their appearance and approximately 45 percent are dieting” (Chittom and …show more content…
The negative body image being given off is unhealthy and contributes to low self-esteem, depression, and eating disorders. With the increase of advertisements using only thin supermodels that are not in the standards of American women, there will be more women with eating disorders, low self-esteem, and depression. Social media also contributes to the thin body image and makes women feel more self-conscious of their bodies because they feel inadequate compared to others whose bodies look like supermodels. Because of this I highly urge you to contact major advertising agencies such as 360i, Oglivy & Mather, and IDEO. You can contact 360i at press@360i.com, (888) 360-9630, and at their office in Los Angeles 2700 Pennsylvania Avenue Floor 2 Santa Monica, CA 90404. The contact information for Oglivy & Mather is +1 (310) 280-2200 ask for Michael Dobak and their address 12180 Millennium Drive, Suite 440, Playa Vista, CA 90094. The media contact of IDEO in North America is Tessa Ricci at +1 (650) 289-3695, Pier 28 Annex, The Embarcadero, San Francisco, CA 94105. By contacting these agencies and telling those to equally represent all the different body types that women have will produce a healthier body image. It is extremely important to get the message across to advertisers that the images they produce affect women and