The Logic Of Connective Action Networks Analysis

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According to Bennett and Segerberg, organizationally enabled networks tend to receive more positive media attention because they have specific action frames that can be discussed by the media and tend to be more organized in terms of action and cohesion. In contrast, while crowd-enabled networks that include a large number of members may have the ability to affect the public to a similar degree, perceived levels of commitment and engagement tend to fluctuate, resulting in a media coverage that may be less favorable. However, these variable levels of engagement and participation are consistent with the previous discussion of personalized participation within connective action networks. It is important to note that collective and connective action networks do not tend to appear as disparate phenomena that exist completely outside the scope of one another. Instead, they may be inhabit the same protest space in various …show more content…
According to Bennett, collective action frames operate such that individuals who are part of such an action network must adopt a collective identity in order to take part in the network. Furthermore, digital communication does not shift the organization, structure, and dynamics of collective action networks; instead, they reinforce existing processes and norms that exist within the organization. However, in contrast, connective action networks stem from the personalization of politics, which occurred as a result of shifts from group-oriented political activity that have been occurring throughout history, allowing for more individualized participation. Digital technologies have also facilitated this by allowing for the creation of social networks that allow connected individuals to organize action and operate using personalized action

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