Malcolm Gladwell Small Movement Analysis

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Social activism is an act that has been around for decades. It is mostly used to stress the issues in society that the government is hesitant to fix or talk about. In Malcolm Gladwell’s excerpt, Small Change, gladwell elaborates on his evidence that social media was not around during the civil rights era and the impact social media has on social activist today.
While I agree with Gladwell’s claim that social media was not needed for social activism in the past, I in-part believe that social media is an essential resource for social activism today.
During the civil rights era, some of the most critical protests that took place formed what social activism truly means in present day. However, there were no forms of major technology that activists could use to get their ideas and beliefs across. From this came the famous sit-ins and crowd protests.. During the 60’s era, to get people to join a group or movement all it took was for one person to know another participant. This theory is presented by sociologist, Doug McAdam and is what he considers a “strong-tie phenomenon”(qtd. in gladwell). Gladwell confirms this belief when he stated that “One crucial fact about the four freshmen
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Maybe if we all stayed “behind the screen” and not take in- person action for change, there would be none. Though, there is a very distinct trend to social media and in crowd social protest as forms of social activism. Many riots and protests have evolved because of an ethical or social problem being brought to light through social media. As far as statistics go, more research should be conducted in order to see if there is a correlation between what happens online and in person. Whether we will continue to use social media over in-person social protest is something we will not really know but there is no doubting that social media has paved a way for social activist to better influence and bring together topics of social

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