Steve Jobs And The Smartphone Industry

In the early 1970’s the world was hit with a huge advancement in technology and communication, the mobile phone. When people today think about what a mobile phone is, they think of their little iPhones, Droids, or Galaxies sitting comfortably in their pockets. However, the first mobile phone was the size of a brick, and for anyone who owned one, it felt like one as well. For 20 years, people carried around huge blocks of plastic that were only good for a call from certain areas, to certain areas. This was until the mid-90’s when the industry was truly hit with the digital hurricane that was the smartphone. Over the past 15 or so years, companies have worked tirelessly to make their phone sleeker, smaller, more efficient, and more marketable. …show more content…
The multi-billion dollar company that released the leading technology back in 2007 and has continued to consistently produce models was co-founded and run by one of the most key figures in the smartphone industry. Steve Jobs, a college dropout and avid drug user (Steve Job-Biography) was the brains behind what would later become one of the highest grossing and most innovative companies in the world. Jobs had the uncanny knack for knowing what people wanted long before they actually knew they did and how to humanize the impersonal world of computer technology (Sorensen) which set him high above other smartphone inventors and innovators. Along with his efforts to continue the push of effective portable technology, the other most important group is the consumers. Though consumers are not involved in the process of creating the technology that is put out onto the shelves, they are the ones that continue to buy the products, which make them influential in the whole game of smartphones continually being innovated