Google Consumer Behavior

Improved Essays
In “Is Google Making Us Stupid?” Nicholas Carr asserts that the introduction of the internet and the use of it has changed behavior patterns of its users, notably, in areas of concentration. These changes can be seen in how users of the internet interact with various webpages they come across. For example, instead of reading an article in its entirety, the user may just skim over it before moving on to the next webpage (737). Carr supports his stance by mentioning past innovations, and the changing of the user’s behaviors with the introduction of new technology. Something as simple as the clock has created a climate of reliance, and Carr is able to highlight this, creating a parallel between the internet and the clock (741). In Carr’s view, …show more content…
Let’s take a look at the cell phone. The cell phone has gone through quite the evolution. In its early life, it was used strictly for phone calls, since that is all it could do, and it weighed a considerable amount. Fast forward forty-four years, and cell phones are completely different products. They are lighter, due to the use of aluminum, faster, due to the advancement of processors, and multifunctional because you can virtually use a cellphone for everything from GPS for navigation to a camera for taking pictures. Because the cellphone is capable of many functions, the users’ behaviors have changed with the evolution of the cell phone. We’re no longer just talking on them, instead we’re taking pictures, surfing the internet, and playing games on them. The versatility of the cellphone has created an unhealthy attachment to our cellphones to the point where our bodies have adapted with a phenomenon called phantom vibration syndrome, which is when your body creates a false vibration because it is anticipating the cellphone to vibrate. The users isolate themselves within their cell phones in order to avoid direct human interaction. Carr suggests that people are living within their phones compared to living in the moment though text messaging (738). For example, I have seen at a busy restaurant a majority of the patrons on their phones instead of interacting with the rest of the …show more content…
“Sergey Brin and Larry Page, the gifted young men who founded Google while pursuing doctoral degrees in computer science at Stanford, speak frequently of their desire to turn their search engine into an artificial intelligence, a HAL-like machine that might be connected directly to our brains” (745). Carr asserts that this type of technology threatens the sovereignty of the mind. The desire of Sergey Brin and Larry Page posits that their evolved Google search engine will become commonplace, and replace an organic thought process for a mechanical counterpart (746). Carr brings to light that the possibility of replacing the brain with an artificial intelligence is unsettling (746). I wouldn’t like the idea of having an implant altering my thought processes, by stripping me of my humanity. Instead, we should tread carefully by remaining skeptical of possibly invasive

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