The Influence Of Digital Media And Social Media

1959 Words null Page
Digital media and social media have changed the way we receive the news. Instead of a few television stations or newspaper companies, there are thousands of outlets to receive the news. With more and more ways to get the news, there naturally must be more people involved in reporting and interpreting the news. This paper will discuss how digital media and social media have diluted the power that ‘old media’, such as television, radio, and newspapers, once had in reporting the news, which has led to encourage greater democratic participation of people.
Thanks to the Internet everyone has the potential to be a blogger. Everyone has the opportunity to write a blog about a certain interest, whether it is sports, cats, politics or world affairs.
…show more content…
When a video or piece of information becomes viral, it has the potential to become a topic of conversation, or can lead to some real open discussions about issues that are otherwise looked over. After Caitlyn Jenner came out as a transgender woman in Vanity Fair magazine, it was social media that made the cover a viral sensation. After the magazine posted their July magazine cover of the former Olympian on their website, the image went viral, with Caitlyn Jenner rising to the top of Twitter 's trending topics list just minutes after Vanity Fair posted the cover on its website (Bazilian 2015). Time magazine called it revolutionary and said “Caitlyn Jenner” was searched on Google more than 10 million times the week the cover was released (Sanburn 2015). It was also the discussion of every major news outlet. This happened all before Vanity Fair, a struggling magazine company, released the issue in hard copy. The discussion about Caitlyn Jenner and transgender rights is a result of digital media and social media spreading the message. The old media stations then took this message and used it for days. Digital and social media now have a symbiotic relationship. If something goes viral on the Internet, then old media reports it as news. Conversely, social and digital media can take news stories that have been reported by the old media and spread it around and make the stories viral. More people are able to set the agenda because there are more channels to share stories and more opportunities for people to communicate their opinion on the stories and dictate how we view the news. Caitlyn Jenner received mostly praise for her openness about being transgender, but even five years ago it could have been negatively received by the media and negatively received by the viewers. More people are taking interest in stories and sharing it on their own blog or social

Related Documents