Digital Media And Social Media Analysis

Amazing Essays
Digital media and social media have changed the way we receive the news. Instead of a few television stations or newspaper companies, there are thousands of outlets to receive the news. With more and more ways to get the news, there naturally must be more people involved in reporting and interpreting the news. This paper will discuss how digital media and social media have diluted the power that ‘old media’, such as television, radio, and newspapers, once had in reporting the news, which has led to encourage greater democratic participation of people.
Thanks to the Internet everyone has the potential to be a blogger. Everyone has the opportunity to write a blog about a certain interest, whether it is sports, cats, politics or world affairs.
…show more content…
We currently live in a world that is in the midst of a technological revolution. Thanks to social media sites like Facebook and Twitter, the traditional relationship between political authority and the people’s will has been upended, making it easier for the powerless to collaborate, coordinate, and give voice to their concerns (Gladwell 2010). People are able to express themselves by commenting on different issues and having those comments received by their friends or followers. In the past it would take a monumental effort to create change. The famous United States Million-Man march was not planned overnight, and the civil rights movement in the United States was not a quick process. It took hard work, dedication, patience, and around 10 years. Today, social media has given power to the people to make change happen faster. An example would be social media’s influence on the Arab Spring in 2011. Ekaterina Stepanova of the Institute of World Economy and International Relations explains that, “in the 2011 ‘Arab Spring’ protests, social media networks played an important role in the rapid disintegration of at least two regimes, Tunisia and Egypt, while also contributing to sociopolitical mobilization in Bahrain and Syria,” (Stepanova 2011, p.1). It’s also striking to see who are the ones that are using this power to express their outrage. Most social media users in these countries were young and …show more content…
Political campaigns are no longer a game played only by the elite. Social media has allowed grassroots campaigns to emerge and compete with big campaigns. Social media sites for candidates are often getting more traffic than an official campaign website (Jerpi 2012). It has become important for candidates to get connected and to stay in touch with the people they represent. The easiest and most efficient way for candidates to express themselves and to get recognized is to use social media. It does not matter if that means they air Youtube videos, create a Facebook or Twitter, or even an Instagram. Politicians are finding it necessary to become more involved in the social media world. During the presidential campaign in 2012 it was Obama’s social media networking that made him seem more connected and human. His most popular tweet, and the most “retweeted” tweet on Twitter in 2012, was of a photo of him embracing his wife Michelle Obama (Susskind 2013). By using social media, politicians can appear to be more like your “friend” than a politician. On the issue of Twitter in campaigns Jane Susskind of IVN explains that, “Twitter has become a hub for voters to see real-time reactions, candid responses, and instantly check facts and statistics referenced in debates and speeches. It demands transparency from the candidates, knowing that their arguments can be verified in the blink of

Related Documents

  • Decent Essays

    Social Media And Politics

    • 789 Words
    • 4 Pages

    Sending political messages through social media allows the politician to view how the voters will react to their agenda. Blockey also wrote, “Of course, it’s not just a matter of sending a few political messages. As in the business world, the most powerful aspect of social media is that it allows your business to connect and converse with voters in a way you never have before. It gives you a direct line to the people who hold the future of your political career in their hands” (Blockey). Targeting the younger audience has become easier for politicians, not only are the repeated voters getting the information on new politicians, but also everyone else that is using social…

    • 789 Words
    • 4 Pages
    Decent Essays
  • Decent Essays

    Social Media And Privacy

    • 906 Words
    • 4 Pages

    “Avatarism” is more common on "nonymous" (opposite of anonymous) social media sites such as facebook and twitter than it is on other anonymous social media sites like 4chan (Mehdizadeh, 2010). Another main issue with social media in today’s society is its role in current events and politics. As with the issue of privacy and security, social media has found itself a role in the everyday lives of millions of people thus it found a role in politics and current events. Social media is the fastest way to distribute a large amount of information to a vast amount of people at once. In the case of the Arab Spring this held opportunities for citizens in the Middle East to speak up about issues happening in…

    • 906 Words
    • 4 Pages
    Decent Essays
  • Decent Essays

    2.5 Online PR and social media: With the introduction of social media in our daily life, the internet have evolved as Web 2.0 by providing a dialogic two way communication platform for all. (Breakenridge, 2008) The PR News Online mentions that ‘If you are not on Facebook, Twitter or LinkedIn, you do not exists.’ (The Pr News Blog, 2012) The internet and computers have increased the access to information to a great extent. With that have changed the working in many professions, including Public Relations. (Phillips, 2001) Facebook is the most popular online social media site founded by Mark Zuckerberg and Eduardo Saverin in 2004. There are more than 1.4 billion Facebook users across the world.…

    • 1206 Words
    • 5 Pages
    Decent Essays
  • Decent Essays

    Social Media Analysis

    • 1025 Words
    • 5 Pages

    Many Facebook users maintain their profile like a CV because Facebook reflects people’s characteristics as it uses rapidly. Most of the companies and corporate have their own website and they provide internet but they often keep blocked Facebook and other social media in their organization rather they should understand the importance of social media. To meet organizational goal, social, media can play a vital role. Every organization should give emphasis how they can make social media as a part of their organization. In an article, Chuck Cohn says that, in a growing connected society, no matter what types of business run by a company social media can help to increase company’s visibility, profit and number of users- author of the article titled, “How to Properly Use Social Media to Fit Your Business Strategy” (Forbes, January, 2015).…

    • 1025 Words
    • 5 Pages
    Decent Essays
  • Decent Essays

    Francine Russo is a widely recognized journalist. In her article, she discussed about how useful is social media in finding jobs, she said, “ job searchers are migrating away from traditional sites and toward social networks like LinkedIn and Facebook, where many feel more comfortable and in control. They 've helped LinkedIn raise its market share in job search from 4.7% in 2010 to a projected 12.2% by 2013”. This date shows that how social media is in progressing its advantage to the public users. In end, social media has advantages and disadvantages, but the advantages of social media can’t change the fact that you all ways at high risk of privacy and security issue.…

    • 1117 Words
    • 4 Pages
    Decent Essays
  • Decent Essays

    The Invention of Twitter The invention of twitter has drastically changed todays society. Twitter has drastically changed the social landscape of American society, bringing together celebrities and the middle class and opening new arenas for social discussion. Social Media in general has as well, but twitter itself has a big outlook on society. Twitter is only one of many social media sites that impact the nation but it is one of the most used and known. With twitter being more user friendly, people of all ages are able to use it.…

    • 1364 Words
    • 6 Pages
    Decent Essays
  • Decent Essays

    In fact, the 2012 presidential election “saw increasing sophistication of online campaigning and improved integration of online and offline participation opportunities” (Ginsburg, 215). Online participation includes social media websites, such as Facebook, Twitter, and as of recently – Tumblr, a popular blogging website. These social media websites are the most popular way for candidates to share their ideas through and lead to more online participation. Social media poses as a way for politicians to reach a large amount of potential voters at once, which is very beneficial if they want to get their views across more effectively. Years ago, campaigning mainly happened through television,…

    • 628 Words
    • 3 Pages
    Decent Essays
  • Decent Essays

    Even though Twitter has both negative and positive aspects, it is so influential to political campaigns, like Trump’s, that the Library of Congress began archiving every public tweet since Twitter was established. Twitter, along with other social media sites, accurately indicates the public’s opinion because it allows for a bigger sample of people’s views. Although, a group’s tweets and opinions on Trump is not necessarily positive, it will still accurately represent their views. Twitter is a free social media site that allows anyone to create an account as long as they have internet access. Optimists of social media’s use believe that internet sites, like Twitter, have increased the involvement of politically inactive groups and have allowed their input to contribute to the public’s general opinion on Trump’s campaign.…

    • 841 Words
    • 4 Pages
    Decent Essays
  • Decent Essays

    Aside from connecting with people, social media is now been publicized in politics. (Treuren) Barack Obama was a profound leader by using social media as a platform for the 2008 Presidential Election. He won his election by getting his message through to so many people because of social media. (Carr) After all, social media is a…

    • 1183 Words
    • 5 Pages
    Decent Essays
  • Decent Essays

    Social media has brought about a whole new way of campaigning. Millions of young people have some form of social media allowing candidates to easily engage the young demographic in politics. It is much easier and more cost effective for candidates to communicate with their followers, but on the flip side people have unlimited range of information they can post…

    • 2117 Words
    • 9 Pages
    Decent Essays

Related Topics