A misconception about gender equality is that the perpetual battle, has been triumphed. Contrastingly, mankind is not only fighting the same battles as the 1920s but finding new ones. In order to eradicate gender based barriers it is pivotal to determine the origin of female suppression. Throughout WWI, there were several major women’s rights movement that were prominent, however most resulted in minute progress. There were many events during the time that interrupted the momentum of the women’s rights movement. The main factors that led to the suppression of women during this time period were societal ideals, fears and industrial growth. Initially, various societal perceptions impeded the women’s rights movement and incited the inequality
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After WWI, the entire world entered an economic slump that threatened the prosperity of citizens. Eventually, the economic difficulty was alleviated by new primary industries. These factories utilized Canada’s vast resources and many countries desired the products. However, the stabilization of the economy was dependent upon maintaining jobs and industrial development. Most of the natural resources such as timber, wool, minerals, metals, pulp and paper created targeted industries. Ultimately, these industries were reliant upon consumerism and housewives were the target market. The new products included home appliances, easy-wash clothes, cleaning products and processed food. Furthermore, consumerism and mass purchasing could revive the economy, and thus, all major companies campaigned for the various societal boundaries that inflicted housewifery, to be maintained. Paired with the government propaganda promoting housewifery, the campaign gained a steady following and generated success. Many posters hinted at the beneficial and ulterior motives to shopping for the family. Some advertisements implied that finding great deals would provide women with more funds to spend on frivolous desires such as shows, parties or clothes. Additionally, the vast technological advancement also diminished the job opportunities for women. Many occupations became obsolete, or lost the capacity to be expanded. Overtime, women obtained these ‘dead-end’ jobs which were considered beneath men. They were given to women whom the lack of prospects and potential would not matter. It was evident that women were only valued for their lack of ambition, rather than their skill and competence. Another consequence of these new products was raising the expectations for domestic standards. Regardless, of the limited families who could afford these new products, women were expected to work
After WWI, the entire world entered an economic slump that threatened the prosperity of citizens. Eventually, the economic difficulty was alleviated by new primary industries. These factories utilized Canada’s vast resources and many countries desired the products. However, the stabilization of the economy was dependent upon maintaining jobs and industrial development. Most of the natural resources such as timber, wool, minerals, metals, pulp and paper created targeted industries. Ultimately, these industries were reliant upon consumerism and housewives were the target market. The new products included home appliances, easy-wash clothes, cleaning products and processed food. Furthermore, consumerism and mass purchasing could revive the economy, and thus, all major companies campaigned for the various societal boundaries that inflicted housewifery, to be maintained. Paired with the government propaganda promoting housewifery, the campaign gained a steady following and generated success. Many posters hinted at the beneficial and ulterior motives to shopping for the family. Some advertisements implied that finding great deals would provide women with more funds to spend on frivolous desires such as shows, parties or clothes. Additionally, the vast technological advancement also diminished the job opportunities for women. Many occupations became obsolete, or lost the capacity to be expanded. Overtime, women obtained these ‘dead-end’ jobs which were considered beneath men. They were given to women whom the lack of prospects and potential would not matter. It was evident that women were only valued for their lack of ambition, rather than their skill and competence. Another consequence of these new products was raising the expectations for domestic standards. Regardless, of the limited families who could afford these new products, women were expected to work