The Importance Of Situational Factors And Perceivers Own Goals May Affect The First Stage

1175 Words Oct 8th, 2015 null Page
Bruner (1957) suggested four stages of how we categorize new stimuli into already learned categories. Primitive categorization being the first stage. Whereby we perceptually isolate an event or persons characteristic qualities with focus on the analysis of features. Secondly we search for cue in already existing categories that contain similar features, if there is a match then there is a ‘feature overlap’. Inferences are made if there is enough of a feature overlap. Comparable to reaching a threshold, then we can conclude this new stimuli is a part of/ another version of an event or person we have already encountered. Finally, there is category activation. We associate the new perceived person with the features of this category. However, due to feature overlap, Bruner emphasised that items in a category may move fluidly between. There is suggestion that situational factors and perceivers own goals may affect how a subject is perceived. I will discuss the literature of categorization, supported by research demonstrating how it creates often wrong interpretations of reality with reference to religion, appearance and race.
Categorization has been recognised as a valuable cognitive process, which allows us to take in large units of information with as little cognitive effort as we can. Rosch (1978) acknowledged two main factors of categorization. Firstly, the function of a category to take on the most amount of information with least effort. She labelled this as cognitive…

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