According to the American Society of Plastic Surgeons, in the year 2013 15.1 millions cosmetic procedures were performed. This is a total increase of 3% compared to year 2012 and the numbers have steadily been increasing. Minimally invasive procedures like botox injection and chemical peels are make up about 13.4 million of the procedures make up a majority of the procedures; however, about 1.6 million patience’s went under the knife to have highly invasive surgeries like beast augmentations, rhinoplasty and liposuctions surgeries.
In the American culture women are often defined by their beauty and if they lack in physical beauty they are considered flawed and feel compelled to change their physical traits in order to fit the social norm. …show more content…
There is a direct contention between the tone of some ones skin and the way they are viewed in our society. Often time’s women who have lighter skin with European based features are considered more physically desirable and are often considered more trustworthy.
He also discusses the complicated relationship between American culture and American beauty standards reaching back into slavery days were mulato had preferable treatment when compared to slaves who deviated further from the white standard of beauty. While some may consider this way of thought to be outdated studies as resent as 2002 show that, when asked, women admit the American standard for beauty still revolves around the concept of blond hair a blue eyes. The media as continued to perpetuate the idea that these features of whiteness should be glorified. In Ghana, Japan, and Indonesia the idea that white skin is beautiful. Cooperation’s that produce skin bleaching products often perpetuate the idea that light skin is beautiful and that if a woman wants to live a fulfilling, successful live then one should lightening their skin. This concept was even further strengthened in Asia where the Vice president of Estee Lauder Danial Maes said, “the big chic’ is to look white. The desire for white sin has been predominate ... for a long time.” (Young
In the American culture women are often defined by their beauty and if they lack in physical beauty they are considered flawed and feel compelled to change their physical traits in order to fit the social norm. …show more content…
There is a direct contention between the tone of some ones skin and the way they are viewed in our society. Often time’s women who have lighter skin with European based features are considered more physically desirable and are often considered more trustworthy.
He also discusses the complicated relationship between American culture and American beauty standards reaching back into slavery days were mulato had preferable treatment when compared to slaves who deviated further from the white standard of beauty. While some may consider this way of thought to be outdated studies as resent as 2002 show that, when asked, women admit the American standard for beauty still revolves around the concept of blond hair a blue eyes. The media as continued to perpetuate the idea that these features of whiteness should be glorified. In Ghana, Japan, and Indonesia the idea that white skin is beautiful. Cooperation’s that produce skin bleaching products often perpetuate the idea that light skin is beautiful and that if a woman wants to live a fulfilling, successful live then one should lightening their skin. This concept was even further strengthened in Asia where the Vice president of Estee Lauder Danial Maes said, “the big chic’ is to look white. The desire for white sin has been predominate ... for a long time.” (Young