The Importance Of Digital Marketing Videos

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If you are (and I hope you are) an avid reader of all my posts, you know that my focus is on helping small businesses connect the digital marketing dots. Today 's post is no different other than the topic, which is videos.

Many of you are probably saying, "Ummm Suzan, remember I 'm a small business. I don 't have the funds or expertise to produce videos."

I never said you had to have money or expertise. I also, have never led you down the wrong path and I never will. Believe me, when I say adding videos to your marketing mix is yet another way to compete against the big boys.

Here 's a video I produced with no money and no videography experience. It 's my way of walking the talk. Enjoy, but be sure to come back for the rest of the post.
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watch more than 395 online videos a month (Comscore)
YouTube viewers are consuming a monthly average of 6 billion hours of video (YouTube)
In 2018 online video is projected to account for 80 percent of all Internet traffic (Cisco)
If a picture is worth a thousand words, then a video is worth 1.8 million words (Forrester)

Using the word “Video” in an email subject line boosts open rates by 19%, click-through rates by 65%, and reduces unsubscribe rates by 26% (Adelie Studios)

75% of Business Executives Watch Work-Related Videos at least Weekly

The most important thing for you to know is that your videos don 't have to "go viral" for them to be effective.

How Much Will It Cost Me To Create A Video?

Creating a video is cheap to implement, not to mention easy to distribute. The cost can vary from nothing other than your time to thousands of dollars. I 'm not against those professionally made videos, but if you are just starting out a free application like the one I used in my above video or your iPhone can be sufficient.

Many Sundance nominated movies, like the one below, were shot on an iPhone.

What Kind Of Videos Should I

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