Generation Like Documentary

Generation ‘Like’ Documentary Frontline documentary “Generation like” covers the details of social media and how it works to help corporations spread their advertisements without the public realizing it. “Generation like” also covers how gaining internet popularity has become increasingly important to the millennial generation. The documentary follows media scholar Douglas Rushkoff as he interviews various people from different sides of the internet. Rushkoff covers parents growing concerns about social media all the way to how corporations find subtle ways of advertising their products. In the beginning of the film Rushkoff is attending a concerned parent meeting and is answering all the parent’s questions about their children’s online usage. Shortly after that the documentary switches over to a group of 6 kids sitting around a table trying to help their friend …show more content…
In the first segment, a young girl who is obsessed with the Hunger Games franchise is shown, she explains how she gains popularity by reposting, and tagging the actors on all the major fan sites. The Hunger Games girl describes that it brings her great pleasure when the celebrities respond to her posts and how when that happens she gains even more followers from those events. The documentary then goes to show how using social media someone can make a profession out of being a professional fan. One example of how being a fan can expand into becoming a profession is Tyler Oakley. He is a famous YouTube vlogger who has made a living off of producing videos of him just discussing what he enjoys, his daily life, and which celebrities he idolizes. He became a professional once big companies e.g. Pepsi began to notice his videos on YouTube, and they would pay him while he promoted their products in his videos. He justifies his actions by saying, “My viewers understand that I have to advertise on my vlog to pay the