As of January 1, 2016 there are nearly 323 million people in the United State; with a birth occurring every 8 seconds and a death every 10 seconds (Ramos, 2015). The population is steadily increasing, in a minute there is an average of 6 deaths and 8 births. With the diversity of Pearson’s products and services every person is a potential customer. Especially the youth who are the future of the United States. The success of the country depends on their achievements and through their inadequacies the country is susceptible to failure. Thus, it is imperative for each generation to be educated. Pearson is the world’s largest publishing company and based on their extensive market and resources the magnitude of their impact …show more content…
The virtual schools are accredited, funded by their state, and free to parents and students in place of traditional public schools. Virtual schools in general provide education to gifted, struggling, pursuing a career, requiring flexibility, want home schooling, and a host of other reasons. The need for virtual learning is expanding, similarly to the number of students. In 2010 there were 48 states and Washington, D.C. with approximately 200,000 students attending full-time online course. There was an additional 1.5 million taking one or more online course. Pearson not only provides the means for students to learn online they also provide additional products and services. Each student receives personalized learning, training for their parent, digital and print curriculum material, computers, assessment tools, and learning technologies. Online students are a true test to the effectiveness of Pearson’s products and services since they are fully exposed to their products. Additionally, they receive high ratings from more than 92% of their parents whose children are students of their online school program (Miller, …show more content…
Pearson is standing behind their ideal to help people make progress in their lives through learning. Inequality is a worldwide issue despite the demand for education increasing and technology becoming more affordable. Person seeks to build trust through upholding high standards and creating solutions through the world’s biggest social, economic, and environmental challenges. To meet the needs of the world Pearson transformed into a more global, digital, personal, locally relevant, and closer to the people utilizing their products and services. Development of the 2020 sustainability plan focuses on a five year plan to incorporate sustainability into Pearson and assist the United Nation’s Sustainable Development Goals in their effectiveness. This will allow Pearson to reach more learners, shape the future of education, and positively affect communities (Transforming our impact,