Collegiate athletic departments are able to utilize the various social media platforms for different usages. “Results suggest that most athletics departments employ social media to raise awareness and support marketing objectives, but few use it for fundraising and volunteer recruitment” (Dixon, Martinez & Martin, 2015). The way social media posts are used affects the impact and likeability of the athletic program. “They can also help bond a team together, strengthen communication and build support on campus” (Cook, 2013). There are many usages of social media throughout the numerous collegiate athletics programs. Each public post is presented to the audience for a reason. Colleges across the country are continually implementing social media techniques to their program, reaching the ultimate goal of
Collegiate athletic departments are able to utilize the various social media platforms for different usages. “Results suggest that most athletics departments employ social media to raise awareness and support marketing objectives, but few use it for fundraising and volunteer recruitment” (Dixon, Martinez & Martin, 2015). The way social media posts are used affects the impact and likeability of the athletic program. “They can also help bond a team together, strengthen communication and build support on campus” (Cook, 2013). There are many usages of social media throughout the numerous collegiate athletics programs. Each public post is presented to the audience for a reason. Colleges across the country are continually implementing social media techniques to their program, reaching the ultimate goal of