The Impact Of An Unfavorable Online Reputation On An Individual 's Career

830 Words Mar 22nd, 2016 4 Pages
The rapid growth of social media, and digital technology use over the past decade, has created a new avenue for employers to monitor and investigate their employees and potential employees. (Broughton, Higgins, Hicks & Cox, 2009)
The Online Oxford Dictionary (2016) defines social media as “Websites and applications that enable users to create and share content or to participate in social networking.” This paper will explore the impact of this kind of networking on employment and the effects of an unfavorable online reputation on an individual’s career.
According to Brown & Vaughn, (2011) many employers are turning to social media to screen potential employees. Smith, (2016) explains how this has the potential to be either positive for the potential employee, or detrimental, depending on the individual’s social media footprint.
While there is evidence that social networking sites can be beneficial to an individual’s career. Knibbs (2013) argues that “There’s an overwhelming body of evidence that what you put on social media sites can land you in trouble at work. So if you don’t want to get in trouble, monitor yourself”
Over the past decade, the use of social media has evolved from being considered only as a social networking tool, to being a powerful tool to market one’s business (Infinit Datum, 2014), and even to research the suitability of a candidate for a potential position. (Skates, 2014). As Jacobs (2013) argues, this suggests that job seekers should be thinking…

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