1. 1) I will conduct myself in a manner that reflects positively upon the coaching profession, and I will refrain from engaging in conduct or making statements that may negatively impact the public’s understanding or acceptance of coaching as a profession.
2. 14) I will accurately identify my qualifications, expertise and experience as a coach.
I will apply these standards in my coaching practice and/or in my use of coaching skills as a part of the moral and professional principles that I rule myself with in all aspects of my life. I will demonstrate and promote a positive behavior inside and outside the coaching industry and I will honor my coaching profession