The relationship between the Hollywood film industry and the emerging television industry in the early period did not develop seamlessly as the struggle of releasing some control in production and marketing caused both industries to be uneased. The Hollywood film had to overhaul the entire system that brought them success for decades, a change the ways they did business by sharing executive control with the television industry. The 1950s was one of the most turbulent periods in the history of motion pictures and television. During the decade, as Hollywood 's most powerful studios and independent producers shifted into TV production, TV replaced film as America 's principal postwar culture industry. The relationship between the two industries
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In Christopher Anderson’s Hollywood TV, the emergence of television introduced a new medium to the American public that overreached into the market of the film industry as it produced another form of entertainment. Anderson stated that television became a large part of postwar culture in America as, “The shift to television production in Hollywood – particularly by those producers within the heaviest investment in the Old Hollywood – marked television’s as an America’s principle postwar culture industry while is also signaled a growing trend toward integration of the media industry.” (Edgerton, p. 179) Social changes swept all of the country at the end of World War II, as the country started to see postwar prosperity with the start of the Baby Boom generation and suburbanization. A vast number of people had the desire to establish families and produce children at greater rates than ever before. Postwar prosperity was one major reason that fueled an upsurge that people know though they now can afford more children. This created an emergence on young people, which became a designated …show more content…
In 1954, Under Goldenson’s directive, ABC announced an agreement with Walt Disney Company to produce a one hour weekly series, named Disneyland. Goldenson described the Disney collaboration as a turning point for the network. ABC agreed to pay Disney 2 million dollars for 1 season of programs renewable for seven years and a 35 percent ownership of the theme park of the same name. Moreover, the power of television to galvanize the youth market was seen in 1955 by the unleashing of the Davy Crockett craze that generated over $300 million dollars in merchandising in less than a year. This was the result of the first synergistic coupling of the television and motion industries by Goldenson. Marketing wise, this was a huge accommodation the film industry had to make in order to fuse with the television industry and produce a product that was successful in captivating the young viewer market, for before the ABC partnership the industry did not market their films to children. Overall, the program that Disney helped produce created a transformative effect on ABC’s financial
In Christopher Anderson’s Hollywood TV, the emergence of television introduced a new medium to the American public that overreached into the market of the film industry as it produced another form of entertainment. Anderson stated that television became a large part of postwar culture in America as, “The shift to television production in Hollywood – particularly by those producers within the heaviest investment in the Old Hollywood – marked television’s as an America’s principle postwar culture industry while is also signaled a growing trend toward integration of the media industry.” (Edgerton, p. 179) Social changes swept all of the country at the end of World War II, as the country started to see postwar prosperity with the start of the Baby Boom generation and suburbanization. A vast number of people had the desire to establish families and produce children at greater rates than ever before. Postwar prosperity was one major reason that fueled an upsurge that people know though they now can afford more children. This created an emergence on young people, which became a designated …show more content…
In 1954, Under Goldenson’s directive, ABC announced an agreement with Walt Disney Company to produce a one hour weekly series, named Disneyland. Goldenson described the Disney collaboration as a turning point for the network. ABC agreed to pay Disney 2 million dollars for 1 season of programs renewable for seven years and a 35 percent ownership of the theme park of the same name. Moreover, the power of television to galvanize the youth market was seen in 1955 by the unleashing of the Davy Crockett craze that generated over $300 million dollars in merchandising in less than a year. This was the result of the first synergistic coupling of the television and motion industries by Goldenson. Marketing wise, this was a huge accommodation the film industry had to make in order to fuse with the television industry and produce a product that was successful in captivating the young viewer market, for before the ABC partnership the industry did not market their films to children. Overall, the program that Disney helped produce created a transformative effect on ABC’s financial