Gender Roles In Lynn Peril's Pink Think

Lynn Peril’s Pink Think: Becoming a Woman in Many Uneasy Lessons argues that the construction of gender roles prompt women and men to fulfill distinct cultural positions. Peril addresses how women were bombarded with guidelines on “how to act like a lady” from the moment they were conceived. This frightening bombardment took a part in numerous aspects of women 's lives from the 1940’s to the 1970’s and was regularly driven by advertisements pitching girls ' versions of house-cleaning supplies and feminine hygiene products that counseled women to douche regularly in order to ensure a happy marriage. In this paper I will argue that the social expectations of gender roles and the profit consumerism played a crucial role to the social development of American Society from the 1940’s to the 1980’s. Gender roles for women are a topic that is written all over the progression of World War II to the end of the war. Gender roles are a set of social norms that dictate what kind of behaviors are typically considered appropriate, acceptable, or desirable for a person based on their sex and social status. Before World War II, women were only seen as stay at home mothers in …show more content…
Television was a radical change from radio and its development as a mass medium was quicker and less chaotic. Television revolutionized the advertisement industry since instead of buying a whole show on the radio, now the companies had to buy a 30 second slot to advertise their product. The consumerist phenomenon that began in the 1940’s helped to shape the United States capitalist society. Consumer goods today can be afforded by almost the whole population. Consumerist idea today motivates you to go out and spend your money in order to help the economy however, you are spending your money on items that you might not need but the advertisement of the product drives you to obtain