“Change” was the President Barack Obama 's iconic motto when he was running his presidential campaign in 2008. Infamous “change poster” appeared on the sitcoms, advertisements even in music videos to the point that his name became synonymous with the word “Change”. For his second run, “Forward” was the theme surrounding President Obama 's campaign work. Following his reelection, President Obama and his speech writers created a victory speech that both shows the president 's gratitude and illustrates his vision for his second presidency. Commencing his speech with elements of nostalgia, President Obama mentions the common victory of the American people. By cleverly utilising …show more content…
In his introduction the president echoes Martin Luther King, especially his rhetoric about “one people”. Freedom is a motif that appears very frequently in everyday life in the United States; wisely President Obama emphasises war and freedom, which is a factor of mutuality for most of the American voters regardless of their political backgrounds. Use of nationalism and exceptionalism is a great tool for making the audience feel included. Alliterations such as “depths of despair” and “heights of hope” enhances the message that Obama wants to convey, the strength of the American spirit. Throughout his speech, President Obama displays a non-partisan attitude, similar to his victory speech on November 5th 2008. President Obama 's gratitude is the major premise of the speech, when mentioning past, present even future the president acknowledges American people. Obama thanks his rivals, all voters even if they did not support him. It can be said that Moving forward as family” is one of the themes of this oratory piece. He mentions his wife, daughters and even their family dog Bo with a light-hearted joke. It is obvious that the President of the United States does not take his dog for walks, or …show more content…
Using realistic accounts rather than blinding optimism increases his credibility. Removing never his Politician Archetype jacket, Obama mentions the student debts, civil inequalities and environmental issues show that he is aware of the problem modern America faces and he is ready to solve them. President Obama acknowledges United States army with the following words: “strongest army” and “best troops”. Certainly one can find his wording deeply problematic. What makes the army troops best? Is it the kill count or successful bombings? While to the ordinary audience member this might emphasise United States’ role as the “World Police” however from the perspective of a person with a Middle Eastern background, mentioning the military can be greatly disturbing and almost