The Global Strategy of Nike's Industry Essay

3115 Words May 2nd, 2007 13 Pages
• Introduction

Nike was found by Bill Bowerman, the legendary University of Oregon track & field coach together with Phil Knight, a University of Oregon business student and middle-distance runner under Bowerman. At the beginning Nike was found in January 1964 with the name of Blue Ribbon Sport (BRS). The first-year sales totaled was $ 8.000. In 1972, Nike was introduced by BRS as the new brand of athletic footwear, the name was for the Greek winged goddess of victory. The Nike's mission is "To bring Inspirations and innovation to every athlete* in the world. *If you have a body, you are an athlete". The asterisk quote is taken from Bill Bowerman which was the legendary track and field coach for the University of Oregon and the
…show more content…
The current EMEA headquarters, a state-of-the-art complex designed by William McDonough + Partners, opened in 1999 in Hilversum, The Netherlands. There are approximately 6,000 Nikes employees in the EMEA region. Nike branch offices and subsidiaries are located in 27 countries in the EMEA region: Austria, Belgium, Bulgaria, Croatia, Czech Republic, Denmark, Finland, France, Germany, Greece, Hungary, Ireland, Israel, Italy, Lebanon, the Netherlands, Norway, Poland, Portugal, Russia, Slovakia, Slovenia, South Africa, Spain, Sweden, Switzerland, Turkey and the United Kingdom . Revenue for year 2006: For the full year, EMEA revenues grew 1 percent to $4.3 billion. Seven percentage points of this growth were the result of changes in currency exchange rates. Footwear revenues were down 2 percent to $2.5 billion. Apparel revenues increased 4 percent to $1.6 billion and equipment revenues rose 10 percent to $313.3 million. Pre-tax income increased 5 percent for the full-year to $960.7 million.
• Asia Pacific Region: the business in Asia was run deeps before Nike was established. In 1963, Phil Knight was importing shoes from Japan. Since 1977, Nike Asia Pacific was operating. It began selling footwear in the region and subcontracted factories in Taiwan and Korea. In 1997, two major customer service centers opened outside Seoul and Tokyo, and China became both a source country and a vital market for Nike.

Related Documents