Cervus need to take actions according to following steps in order to realize their strategic goals and achieve sustainable development in the future.
1. Discuss the acquisition initiative with OEM partners ( 1st Quarter 2013)
1.1 Drake need to clearly state strategic priorities and expansion plan of Cervus equipment in both agricultural and commercial construction equipment business
1.2 Try to dismiss OEM partners’ concerns on strategic threat of Cervus equipment and premium perspective from transaction with quantitative data and sincere attitude
1.3 Extend relationship with OEMs such as John Deere by engaging partners with the shared value between companies, excellent reputation and management capacity.
2. Implementing the acquisition and
1. Discuss the acquisition initiative with OEM partners ( 1st Quarter 2013)
1.1 Drake need to clearly state strategic priorities and expansion plan of Cervus equipment in both agricultural and commercial construction equipment business
1.2 Try to dismiss OEM partners’ concerns on strategic threat of Cervus equipment and premium perspective from transaction with quantitative data and sincere attitude
1.3 Extend relationship with OEMs such as John Deere by engaging partners with the shared value between companies, excellent reputation and management capacity.
2. Implementing the acquisition and