Below you will learn and read about details of what is being proposed by Futura Hotel regarding the marketing mix. The Futura Hotel brand position is based on one simple principle; It promises it 's guests a restful night and recreational opportunities to relax in. Anyone not experiencing this will get their money back. No other hotel does this - so their brand position becomes a competitive advantage in a highly competitive market.
6.1 PRODUCT
The Robotic Hotel will offer Products like:
• Front Desk manned by dinosaur Robots.
• Guest Rooms with Robotic butlers
• Food and Beverage and PJ’s from Vending Machines
• Conference Facilities
• Game Rooms that simulate latest car rides
• Health and Wellness spa
• Business Center
• Express self-check in and check out.
• Parking facilities with robot valet parking systems
• Twin elevator systems
The Futura hotel will be catering to families on leisure trips looking for recreational and …show more content…
Booking via the phone, website or app is a consistent experience. Targeting multi-channel customers is a wise move, as research suggests that they spend 80% more than single channel consumers.
Locations of the hotel is also paramount, and will be close to the Houston Space Center to attract tourists and families that may be interested in scientific getaways.
6.5 PEOPLE
Another essential element to Futura Hotel will be friendly and well trained and Hotel staff that are committed to the brand and on hand to work with the Robots and offer advice if necessary.
6.6 PROCESS
Futura Hotels will go to great lengths to ensure processes are optimized around customer experience. Booking on any channel is mostly a hassle-free experience and self-check-in can now be done using an electronic kiosk. Equally, checking out is a fast process.
Breakfast and meals can be gotten from the vending machines.
6.7 PHYSICAL
6.1 PRODUCT
The Robotic Hotel will offer Products like:
• Front Desk manned by dinosaur Robots.
• Guest Rooms with Robotic butlers
• Food and Beverage and PJ’s from Vending Machines
• Conference Facilities
• Game Rooms that simulate latest car rides
• Health and Wellness spa
• Business Center
• Express self-check in and check out.
• Parking facilities with robot valet parking systems
• Twin elevator systems
The Futura hotel will be catering to families on leisure trips looking for recreational and …show more content…
Booking via the phone, website or app is a consistent experience. Targeting multi-channel customers is a wise move, as research suggests that they spend 80% more than single channel consumers.
Locations of the hotel is also paramount, and will be close to the Houston Space Center to attract tourists and families that may be interested in scientific getaways.
6.5 PEOPLE
Another essential element to Futura Hotel will be friendly and well trained and Hotel staff that are committed to the brand and on hand to work with the Robots and offer advice if necessary.
6.6 PROCESS
Futura Hotels will go to great lengths to ensure processes are optimized around customer experience. Booking on any channel is mostly a hassle-free experience and self-check-in can now be done using an electronic kiosk. Equally, checking out is a fast process.
Breakfast and meals can be gotten from the vending machines.
6.7 PHYSICAL