The Five Stage Process Of High Involvement Decision Making Essay

786 Words Jun 29th, 2016 4 Pages
The five-stage process that specifically relates to high involvement decision making consists of problem recognition, information search, evaluation of alternatives, purchase decision, and post purchase evaluation. So for this process, my example will be of a 2013 Chevrolet Traverse that I purchased last October.
Problem Recognition: I had an old 2002 Chevrolet Suburban that had many problems and way over 100,000 miles. The amount of problems it had was too costly to fix so I became aware of the need to get a newer vehicle.
Information Search: Once I recognized the problem, I would now begin my search for a new vehicle and gather as much information as I possibly could. Most of my research I did online because it was so much easier than driving around in town and out of town to different car dealerships. I knew I wanted to stick with an SUV and Chevy, so I started by looking at the year and model of Chevy SUV’s, prices, interest rates, down payment, monthly payments, and gas mileage. I also looked at what I wanted as far as the interior and exterior look.
Evaluation of Alternatives: Once I found a selection of vehicles I wanted, I then had to start narrowing my choices down, and visiting the dealership(s), of the vehicles I have chosen. The vehicles I found were all at one dealership, which is in a town 45 minutes from me. I began by asking my salesman many questions about the vehicle prices, down payments, interest rate, monthly payments, checking out,…

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