The Five Stage Process Of High Involvement Decision Making Essay
Problem Recognition: I had an old 2002 Chevrolet Suburban that had many problems and way over 100,000 miles. The amount of problems it had was too costly to fix so I became aware of the need to get a newer vehicle.
Information Search: Once I recognized the problem, I would now begin my search for a new vehicle and gather as much information as I possibly could. Most of my research I did online because it was so much easier than driving around in town and out of town to different car dealerships. I knew I wanted to stick with an SUV and Chevy, so I started by looking at the year and model of Chevy SUV’s, prices, interest rates, down payment, monthly payments, and gas mileage. I also looked at what I wanted as far as the interior and exterior look.
Evaluation of Alternatives: Once I found a selection of vehicles I wanted, I then had to start narrowing my choices down, and visiting the dealership(s), of the vehicles I have chosen. The vehicles I found were all at one dealership, which is in a town 45 minutes from me. I began by asking my salesman many questions about the vehicle prices, down payments, interest rate, monthly payments, checking out,…