Ever since the NBA first established themselves as an entertainment business in 1964 they have slowly been prepping themselves for a media takeover. Everything the National Basketball Association has done has been to increase the popularity of professional basketball domestically and globally, and they have achieved this by fully submersing themselves with media outlets. Because of extensive national marketing, boosted salaries, societal preferences, fantasy sports, and commercialization of NBA players, the National Basketball Association has seen a rise in individualism throughout the league. The overall commercialism from large-scale exposure has diminished the competitive sprit of some athletes. Profits and large paychecks are hard incentives for most athletes to ignore especially in a business like world that the NBA is
Ever since the NBA first established themselves as an entertainment business in 1964 they have slowly been prepping themselves for a media takeover. Everything the National Basketball Association has done has been to increase the popularity of professional basketball domestically and globally, and they have achieved this by fully submersing themselves with media outlets. Because of extensive national marketing, boosted salaries, societal preferences, fantasy sports, and commercialization of NBA players, the National Basketball Association has seen a rise in individualism throughout the league. The overall commercialism from large-scale exposure has diminished the competitive sprit of some athletes. Profits and large paychecks are hard incentives for most athletes to ignore especially in a business like world that the NBA is