The Enchanted Vineyard Bed & Breakfast 's Two Competitive Advantages Are

1053 Words May 11th, 2016 5 Pages
5.1 Competitive Edge
The Enchanted Vineyard Bed & Breakfast 's two competitive advantages are:

Attention to personalized service. While anyone at a B&B should reasonably expect good service, there are ways of setting yourself apart.

This will be done through the unrelenting pursuit of personal attention. In the Eugene area there are several larger (more than six rooms) B&Bs that offer outstanding service, but it is not personal. The service is provided by employees, not the owner.

At The Enchanted Vineyard Bed & Breakfast all interactions with the customer will be with Missy or John who see it as their duty to do whatever it takes to make the customer feel at home.

The feeling of personal attention, or more accurately defined as a sense of person concern, really adds a positive dimension to the B&B experience. Not only will the Stewarts be offering personal concern, but they will be providing the concern, not some employee.
Uniqueness and beauty of the facility. The Enchanted Vineyard Bed & Breakfast will be housed in the Stewart 's home. The Stewarts will be renovating their farm house to accommodate their new guests. They will be building two more bedrooms with private baths, a patio, and enlarging the common area.

One unique aspect of The Enchanted Vineyard Bed & Breakfast is the setting within the Lorane Valley region, known for its outstanding wine production housing both vineyards and wineries.

To compliment this setting, The Enchanted Vineyard Bed & Breakfast…

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