Question
According to Matlin (2013), the emotional nature of stimuli can influence long-term memory. Research in this field has shown that anger and violence tends to reduce memory recall. One study that discusses memory in differing emotions was conducted by Brad Bushman. In this study, Bushman (1998) tested the effect of television violence and its effect on memory of television ads. This summary focuses on Experiment 1, which used recall and recognition memory tests to evaluate the effect of violence on memory.
Predictions
For this study, it was predicted that the subjects that were in the nonviolent video group would recall more brands and commercials that the subjects in the violent video group.