the effect of mass media Essay

3492 Words Sep 18th, 2013 14 Pages

The effect of media content on audiences and society | a2-level-level-revision, sociology, mass-media-0, effect-media-content-audiences-and-society | …

The effect of media content on audiences and society
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the evidence relating to the relationship between screen violence and violence in real life active audience approaches the process of moral panics
Mass media effects: the relationship between screen violence and real-life violence
Influential psychologists, pressure groups, religious leaders and politicians have suggested that there is a direct causal link between
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Newson suggested that such prolonged exposure to media violence may have a drip-drip effect on young people over the course of their childhood and result in their becomingdesensitised to violence. Newson argues that they see violence as a normal problem-solving device and concluded that, because of this, the latest generation of young people subscribe to weaker moral codes and are more likely to behave in anti-social ways than previous generations.
Newson’s report led directly to increased censorship of the film industry with the passing of the Video
Recordings (Labelling) Act 1985, which resulted in videos and DVDs being given British Board of Film
Classification (BBFC) age certificates. The BBFC also came under increasing pressure to censor films released to British cinemas by insisting on the film makers making cuts relating to bad language, scenes of drug use and violence. Television too was affected by this climate of censorship. All the television channels agreed on a nine o’clock watershed, i.e. not to show any programmes that used bad language or contained scenes of a sexual or violent nature before this time. Television channels often resorted to issuing warnings before films and even edited out violence themselves or beeped over bad language.
Critique of the hypodermic syringe model
A number of critiques have developed of the imitation-desensitisation model of media effects, e.g. some media

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